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One of the biggest social media stories heading into the holiday season is a blackout by Team Canada at the World Junior Championship in Finland.

In early December, the Canadian Press reported, via NHL.com, that two-time World Junior participant Connor McDavid was strongly advising this year’s players to avoid Facebook, Twitter and Instagram, especially reading what was being written.

“The first year, I was reading everything the media had to say and what everyone was saying and it’s not very good most of the time in the world juniors,” said McDavid. “So my second go-around I just made sure I wasn’t on anything and wasn’t reading anything and I definitely felt a lot better about it.”

TSN’s Frank Seravalli reports that this year’s group held a team meeting on December 16, where it was decided that Facebook and Twitter are off-limits for the duration of the tournament. “Team Canada‚Äôs players will still be allowed to post photos from their Scandinavian adventure to their Instagram accounts, but only on off-days,” Seravalli added.

For most of the teenagers at World Juniors, it’s their first time on a highly-scrutinized international stage. It make sense to manage their experience and minimize distractions as much as possible.

Going forward, it’ll be interesting to see if similar bans come into play during high-pressure adult situations like the Stanley Cup playoffs or the World Cup of Hockey.



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