The Superstar Shake-up resulted in the shuffling of both the Raw and SmackDown Live rosters, but few moves meant as much to a brand, or the performer herself, than Charlotte Flair jumping ship to Tuesday nights.

The move brought an immediate legitimacy to a women’s division abundant in character but in need of a definitive face. Charlotte, a woman around whom Raw’s roster of talented competitors was built, immediately brought a level of star power to the blue brand that will benefit its women’s division and the women she works with immensely.

It also brought with it an apparent shift in attitude for the five-time Raw women’s champion.

Once a self-serving, second-generation star whose entitlement fueled her heelish persona, she found herself at odds with Carmella, Natalya and Tamina in a program that firmly cements her in the role of babyface.

Rather than having her presented as a smiling, high-fiving heroine on television, SmackDown Live’s writing staff has stayed true to her character, creating a slow-burn babyface turn that will benefit her more in the long run than a sudden, inexplicable shift in personality.


A History of Failed Turns

A rushed babyface turn can doom a character to failure before it has a chance to even experience the sweet taste of success.

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